According to a new study published by Polaris Market, the global consumer network attached storage market is anticipated to reach USD 10.2 billion by 2026. The demand for consumer network attached storage globally is driven by increasing demand for cost-effective storage systems, efficient data backup systems, and speedy data transfer. Further, the market is also bolstering due to easy installation and low-cost of product, coupled with network sharing of data that improves the accessibility of users’ to data, among the office or in-house network. Furthermore, innovative offerings including cloud backup that is capable of integrating with consumer network attached storage system, is also driving the market growth for consumer network attached storage.

The market by end-user is dominated by SMEs segment. The demand is highly attributed to the cost-effectiveness as well rising awareness for consumer network attached storage system. Also, by regions, Asia Pacific is expected to notice the highest growth. Further, region Middle East & Africa is also expected to notice considerable growth during the forecast period. Rising awareness among people and their increasing spending capability are the major factors driving the market growth in these regions. The North America region is expected to dominate the market, with US being the major contributor. The market in US is driven by presence of several start-ups in the country also, US in one of the hub for start-ups and a major location of several large technology companies. By design, the market is segmented into 1-Bay, 2-Bays, 4-Bays, 5-Bays, 6-Bays, and 6-Bays & above. The 4-Bays segment is dominating the market by design however, 2-Bay segment is expected to grow at a highest CAGR during the projected period.

Some of the key players operating in the consumer network attached storage market are Western Digital Corporation, Netgear Inc., Synology Inc., ASUSTOR Inc., QNAP Systems, Inc., ZyXEL Communications Inc., Buffalo America Inc., Drobo Inc., D-Link Corporation, and Seagate Technology Public Limited Company among others.

source

What is it?

An “E-réputation,” a French term, is similar to an online reputation, simply taken much more seriously in French companies. As a result, these businesses have pressed the importance of maintaining a good image online and retaining good connections with their clients and who they interact with on social media. Even on the individual level, French youths are warned about the image that they portray on the internet which can either advance their professional career or limit their future opportunities.

The “e-réputation” or online reputation describes how you as an individual or as a business are seen on the internet. This can include positive or negative reviews of your product or business as well as older mugshots, damaging articles, and unflattering or inappropriate photos.

Why is it important that we maintain a good “e-réputation”?

It might seem self-explanatory as to why it is important to maintain a good reputation online. It is just as important to maintain good connections with your customers and to keep an active online presence.

Online management can work both ways in terms of promoting yourself or your business. Even if you are not active on social media and don’t post anything about yourself or your business for fear of damaging your reputation, you are still not letting the internet work in your favor. If nothing comes up when a potential employer “googles” your name, you are not taking advantage of how the internet can promote you, your skills, and your business.

How do we protect ourselves from a bad “e-reputation”?

Reputation management services are becoming more prevalent as the importance of a good online reputation increases. Even the famous Monica Lewinsky scandal exploded because of internet gossip columns and tabloid magazines. Lewinsky’s reputation has been forever tarnished and a normal job and life are impossible now.

In response to negative attention online, it is vital that you take control of what people are saying about you or your business. Be responsive to critical customers and negative reviews by explaining where the problem went wrong. If it was on your end, take the following steps to minimize the chance that it will happen again. Develop strategies for dealing with displeased customers and be quick with responses to any concerns.

To maintain a good reputation, set up Google Alerts on your devices. Make sure that you can see what people are saying about you, good or bad. Being on-top-of your “e-réputation” will save a lot of headache down the road.

Throughout the years, the data of internet users has been coveted by businesses and has become for them a massive economic challenge, but now, it is high time to take back the upper hand. We can do this at the technological level, first looking at the choice of diversity of NAS and the Cloud, and then at the institutional level, via the constitution of a French and European think tank around the issues of privacy.

NAS (Network-attached storage) has become the preferred server of small businesses specifically for storing and sharing data and information. The idea of NAS is that it offers storage space accessible to every user (with the permission of the network administrator) with capacity that is often largely superior to their PC counterparts. It is possible to compare NAS to a personal at-home cloud to store photos, documents, music, etc.

NAS for your home:

The NAS server for domestic use is different than one for a company. Connected to your router, it is an easy solution to save data or to share information between different PCs on an internal network. You also have the ability to access your personal data and set parameters to access it from the internet.

From an eco-friendly standpoint, NAS requires less energy than the cloud and consumes much less than a permanently connected PC. For example, helixee left plugged in 24/7 costs only €0.54 ($0.63, £0.47) per month.

Material and Performance:

The usage of the NAS needs to be considered before determining which to buy. For business purposes, an increase in users would require a larger server and more efficient performance material.

The kind of processor and the amount of memory are two important points to take into account.

NAS functions between 600 and 900 MHz and is sufficient for domestic use. For a business, it is advised to choose a faster processor. Additionally, memory can be found on a scale with NAS usually containing 128 Mb of memory of which it is sometimes possible to add to later in the memory module.

Storage capacity is determined by the hard drive connected to the server. Certain NASs have more disk array space to receive different types of hard drives that can work with RAID (Redundant Array of Independent Disks). Working with the types of servers, you have the choice between different types of RAID.

Internet Administration:

NAS is linked to the internet and set up directly from a web browser. The administrator creates a password giving users access to the server. The interfaces are generally self-explanatory and easy to use, but even with more advanced functions the NAS remains easy to use.

A personal cloud

Today, to be able to have permanent access to certain data is essential. Even far from home, you can instantly access and modify your personal data.

By 2018 almost 600 billion e-mails have been distributed around the world. This massive statistic does not come without an environmental impact. From the huge PCs at data centers to the small lithium batteries in smartphones, E-mail consumes electricity and its consequences on greenhouse gas emissions are far from insignificant.

As soon as we decide to send an email, we don’t think about the roaming electronic code of millions of kilometers that crosses multiple servers that consume energy.

By sending an email, you must first use electricity to create and send a draft. The email gets sent to your service provider who reviews the information before sending it on to the service provider of the recipient. Both actions also consume a lot of energy as an email has the capability to traverse the globe. Your recipients’ provider in turn reviews the email before sending it to the receiver who must use electricity still to open and view the email.

Without forgetting that the gigantic data-centers that need to be constantly kept cool: they alone represent 2% of the greenhouse gas effect on the planet. This energy-guzzling operating chain leaves import affects on the ecology.

Studies on this subject have already been conducted and reveal that a simple email of 10MB can produce close to 15grams of CO2. These numbers only increase with the size of the email, the number of attachments added, and the number of recipients of the email. On average, a business of 100 employees today produces almost 14 tons of CO2 per year only by sending emails. That is the equivalent of driving millions of kilometers by car! And its not finished, because the worst offense is not related to the emails that we read, but the spam that we ignore! The production of spam consumes the energy equivalent of 2.5 million American homes and the gas consumption of 3 million cars. The CSR (Corporate Social Responsibility) is engaged in the process and each person can participate in the decrease of sent email, or in their weight.

This appraisal needs taken seriously, especially now that measures exist to limit the damage.
Good ecological practices for sending emails.

• Keep attachments in a NAS
In the business world, sending large emails of large quantity is common practice. To promote the environment, simply making these ancillary documents accessible through a link is the best and easiest solution. It’s also convenient because instead of cutting or compressing documents, you store them directly as they are on a NAS server. For the record, the NAS is like a personal cloud accessible to users who have permission to log on.
The NAS can store files of large size up to 10GB. With this system, you send an email to your recipient informing them that a file is available on the NAS.
This type of online storage in addition to being practical is a gesture for the environment. The NAS is a little intensive. It needs less electricity than a conventional server to manage data storage. Among the NAS, Helixee is particularly less intensive than the others with 5 Watt-hour, which represents €0.54 per month and €6.42 per year in electricity to power helixee.

• Reduce email sending
There are e-mails that don’t matter. About 10% of the e-mails sent do not provide any useful information. This is often the case with emails sent automatically for example. Their deletion would save nearly a ton of annual CO2 for a structure of 100 people.
Helixee a NAS for the environment
With the helixee NAS, data storage has become simple. Made in France, helixee allows automatic data backup with all types of digital devices. Just install an application on the devices and the trick is played. Its configuration interface is simple which does not clamp the advanced functions of the NAS. It takes only 30 minutes to put the server and its applications on the devices in operation.
Its Wi-Fi hard drive detects new files on your tablet, smartphone and PC and centralizes them automatically on the system. It also includes a private social networking feature that allows you to securely share your data.
helixee was also conceived in the light of its ecological impact on the environment in order to be the most eco-friendly possible.

New features

Novathings is a member of the French Tech. This means they are a technologically innovative French business.

The French Tech initiative was created by the French Government in 2013. This award provides a strong visual identity for start-ups and promotes entrepreneurial exchanges between the start-ups and the public. The philosophy behind the creation of the French Tech is to capitalize on initiatives developed by French Tech members themselves and to build on existing ideas. It is used to promote start-ups in France which will in turn generate economic value and jobs.

It helps support those small businesses who are creative and innovative and who will hopefully grow into something much larger in the potential future. To be accredited by The French Tech ensures the businesses are seen as reliable and legitimate which helps builds their brand.

More details here

http://www.gouvernement.fr/en/la-french-tech

https://en.wikipedia.org/wiki/French_Tech

In 2016, the global consumer NAS market was valued at $2.18 billion. This is expected to reach $8.20 billion by 2025, according to a report published by Grand View Research, Inc. The demand for efficient backup systems, speedy data transfers, and cost-effective storage systems is huge. The home segment was one of the largest segments in 2016 and is maintaining high growth. The consumer NAS market is growing due to the low cost of products and their easy installation. Consumers also have an increase in purchasing power with higher disposable incomes which contributes to the growth of the NAS market. The modern-age generations are more tech savvy and there is an increase in demand for a variety of technoligical products.

Both the home and business segments are growing at large. The business segment is estimated to grow 15.4% by 2025. There are many large technology companies and condsiderable investments in research and development that contribute to the growth of this industry. Currently, North America has a large market share in the overall global market which is followed by Europe. There is an increasing amount of awareness by consumers of NAS products and an increasing usage of such products.

Europe is gaining a large market share in the industry. As a start-up in France, Novathings can expect to see an increase in demand with the ever-growing technology industry. Helixee can compete in the NAS market thanks to its ease of installation and use. It is a product that offers the individual a personal cloud and a private social network.

You can read the article by StorageNewsletter.com here:

https://www.storagenewsletter.com/2017/07/13/consumer-nas-market-worth-8-20-billion-by-2025/

We presented in the French section in Dubai – Hall 4, D4-35. It was nice meeting with distributors who were interested in helixee in the Middle East and Africa, as well as special meetings with the French ambassador of Dubai and a suprise visit from the former CTO of LaCie USA.

The CSA (Consumer Science and Analytics) institute published on the 2017 edition of their survey on the concerns of the French in relation to the security of their personal data.

This survey shows that 90% of respondants said they were worried about the protection of their personal data posted online.

Data protection is a priority addressed by Helixee. The data stored on your hard drive is encrypted. Thanks to a secure and patented access system, which passes through the Novathings information system, helixee offers users a high level of confidentiality for sharing and accessing their data. The Helixee operting system is designed in such a way that the data of each user is well separated. Futhermore, unlike all competitors, helixee does not use the UPnP protocol (plug and play) which represents a real security breach, as the FBI notes in a letter dedicated to the security of connected objects.

The second interesting point emphasizes that social networks only have a 10% confidence level.

Helixee represents a safe alternative aspect for social networks especially when sharing your personal data (images, videos, etc…). Helixee is the only personal cloud to implement a real private social network that allows users to not only exchange data (photos, videos, contacts, documents) but also to interact between users like Facebok (users can like and comment on data and invite other users even if they do not have a helixee).