Novathings is a member of the French Tech. This means they are a technologically innovative French business.
The French Tech initiative was created by the French Government in 2013. This award provides a strong visual identity for start-ups and promotes entrepreneurial exchanges between the start-ups and the public. The philosophy behind the creation of the French Tech is to capitalize on initiatives developed by French Tech members themselves and to build on existing ideas. It is used to promote start-ups in France which will in turn generate economic value and jobs.
It helps support those small businesses who are creative and innovative and who will hopefully grow into something much larger in the potential future. To be accredited by The French Tech ensures the businesses are seen as reliable and legitimate which helps builds their brand.
More details here